“We want a happy dog,” said Caito and Volt.
I don’t own a pet shop and the request from Caito and Volt, the owners of a dog sitting company, is for a logo design. If I have a tail, it would be wagging ’cause I do enjoy the process of developing one.
Logos with dog/s are a dime a dozen and they can look very alike at first glance. In the world of logo design (I rather call it branding), the solution needs to go beyond an “attractive” logo.
“Great design can be pretty. If pretty is the right way to deliver the right message to the right people, then by all means…” – Managing the Design Process by Terry Lee Stone
Happy, Happy, Happy
Any dog lover would immediately identify with some characteristics of a dog that’s happy. Without any reference to a particular breed, elements like a lifted ear, a wagging tongue, a grin, and paws (over a barrier) are used to depict a happy dog. In addition, cheerful colors (which are also the owners’ favorite) are used.
The two owners started helping friends with dog sitting just out of their love for these four-legged canines. Their personable and effective approach gain them a client-base, which led to them formalizing the company under their nicknames; Caito and Volt.
The logo is “fluid” in that it takes on the shape of its media. This represents the personal approach of the owners. The minimalistic design also sought to convey the no-frills dog-sitting service.
To further personify the brand, various expressions of the dog were created. These images can be used by the company on various media to present different content.
Form and Function
With a small initial budget, the client started with essential marketing tools like name cards. The card contains pertinent information like services and call-to-action. Other marketing strategies are in the works.
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