Let’s Get Emotional

When one thinks about a company or business, all things visible (eg. logo, billboard, print advertisement) and tangible (eg. product, store-front) tend to be the first image that comes to mind. That’s a typical response of a consumer.

Wearing your consumer hat

But as a consumer of goods and services bombarded by countless “buy me” or “use me” messages whenever we are online or out on the road, the appeal of a product and/or service often goes beyond meeting a functional need and is associated with an emotion.

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It Started with a Bunch of Bananas

Small chalkboard signs promoting 19 cents bananas at Trader Joe's.

Take a picture of these,” said a fellow crew member after I put up my first two-sided chalkboard sign I drew for a banana tree at Trader Joe’s Oklahoma City.

Looking back, I do appreciate the advice as the side that says “We’re a Happy Bunch” pretty much summarizes my sentiment having been part of this grocery chain.

Here’s a sampling of the various signs I have the privilege of creating by hand; some of which are permanent while others are a figment of my memory (but thankfully captured on camera).

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