It Started with a Bunch of Bananas

Small chalkboard signs promoting 19 cents bananas at Trader Joe's.

Take a picture of these,” said a fellow crew member after I put up my first two-sided chalkboard sign I drew for a banana tree at Trader Joe’s Oklahoma City.

Looking back, I do appreciate the advice as the side that says “We’re a Happy Bunch” pretty much summarizes my sentiment having been part of this grocery chain.

Here’s a sampling of the various signs I have the privilege of creating by hand; some of which are permanent while others are a figment of my memory (but thankfully captured on camera).

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What Turns Them On

You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.

Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in? Continue reading

Your Logo is Just the Tip of an Iceberg

iceberg brand story and logo

What logo comes to mind when you see the double golden arches (or part of it)?

It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.

Inverted McDonald’s sign image from Pop Culture. Billboard image from blogTo.

Wouldn’t you like a logo as recognizable as McDonald’s?  You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business! 

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