Into the Middle of the World

I would never have known that when I was born in Singapore, Ecuador is directly under my naked bottom on the other side of the world. While there’s no practical reason for that piece of information known as antipodes, it makes for a good opener to this post, right?

World map showing location of Ecuador and Singapore

Now that you are back after having fun searching for other antipodes of countries you know, let’s get back to Ecuador and the connection I have with this country known as the Republic of the Equator (a literal translation from the Spanish name, República del Ecuador).

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Your Logo is Just the Tip of an Iceberg

iceberg brand story and logo

What logo comes to mind when you see the double golden arches (or part of it)?

It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.

Inverted McDonald’s sign image from Pop Culture. Billboard image from blogTo.

Wouldn’t you like a logo as recognizable as McDonald’s?  You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business! 

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