You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.
Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in? Continue reading
What logo comes to mind when you see the double golden arches (or part of it)?
It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.
Wouldn’t you like a logo as recognizable as McDonald’s? You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business!
I started drinking coffee in my early teen thanks to my grandmother. Every day she would make the aromatic brew by pouring hot water into a long sock-like cotton filter filled with coffee grounds. Learn about the coffee culture in Singapore.
Before 2015, my appreciation of coffee stops at my need for a daily dose of caffeine. Visiting Endiro Coffee‘s farmers in Uganda two years ago changed that. Continue reading
DeSi9n HouSE 