What logo comes to mind when you see the double golden arches (or part of it)?
It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.
Wouldn’t you like a logo as recognizable as McDonald’s? You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business!
I started drinking coffee in my early teen thanks to my grandmother. Every day she would make the aromatic brew by pouring hot water into a long sock-like cotton filter filled with coffee grounds. Learn about the coffee culture in Singapore.
Tapping and swiping the screen on our mobile devices have become second nature. And Instagram recently gave us another way to “enhance” our digital experience by allowing the publication of multiple photos & videos in a single post.
Some IGers have also started using it as I began to notice the additional white icon appearing on posts in my feed. So how can we leverage this new play-toy on the road to instafame? Continue reading →
I don’t own a pet shop and the request from Caito and Volt, the owners of a dog sitting company, is for a logo design. If I have a tail, it would be wagging ’cause I do enjoy the process of developing one.
Logos with dog/s are a dime a dozen and they can look very alike at first glance. In the world of logo design (I rather call it branding), the solution needs to go beyond an “attractive” logo. Continue reading →