You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.
Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in? Continue reading
What logo comes to mind when you see the double golden arches (or part of it)?
It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.
Wouldn’t you like a logo as recognizable as McDonald’s? You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business!
I started drinking coffee in my early teen thanks to my grandmother. Every day she would make the aromatic brew by pouring hot water into a long sock-like cotton filter filled with coffee grounds. Learn about the coffee culture in Singapore.
Before 2015, my appreciation of coffee stops at my need for a daily dose of caffeine. Visiting Endiro Coffee‘s farmers in Uganda two years ago changed that. Continue reading
Here’s an infographic created for Endiro Coffee about their process from harvesting coffee beans to brewing a cup of joe for their customers.
My journey with coffee got intimate when I visited Endiro Coffee in Uganda and artistically stained their café walls back in 2015.
Since then, whenever I “brew” a cup of instant coffee I would be reminded of the defective beans used in the soluble powdery mixture of my morning caffeine fix. Continue reading
Tapping and swiping the screen on our mobile devices have become second nature. And Instagram recently gave us another way to “enhance” our digital experience by allowing the publication of multiple photos & videos in a single post.
Some IGers have also started using it as I began to notice the additional white icon appearing on posts in my feed. So how can we leverage this new play-toy on the road to instafame? Continue reading
Long (I mean really long) gone are the days when you wait in anticipation for the dial-up tone to indicate your connection to the world-wide-web.
The digital world is literally at our fingertips 24/7 via mobile devices, removing any time and space between the source and the consumer of information. Continue reading
“We want a happy dog,” said Caito and Volt.
I don’t own a pet shop and the request from Caito and Volt, the owners of a dog sitting company, is for a logo design. If I have a tail, it would be wagging ’cause I do enjoy the process of developing one.
Logos with dog/s are a dime a dozen and they can look very alike at first glance. In the world of logo design (I rather call it branding), the solution needs to go beyond an “attractive” logo.
Continue reading
Who does not want to create social media content that people would love to share?
The content, no matter how proud you are of it, collects digital dust on your media platform if no one cares enough to interact with it. Continue reading
