I would never have known that when I was born in Singapore, Ecuador is directly under my naked bottom on the other side of the world. While there’s no practical reason for that piece of information known as antipodes, it makes for a good opener to this post, right?
Now that you are back after having fun searching for other antipodes of countries you know, let’s get back to Ecuador and the connection I have with this country known as the Republic of the Equator (a literal translation from the Spanish name, República del Ecuador).
When one thinks about a company or business, all things visible (eg. logo, billboard, print advertisement) and tangible (eg. product, store-front) tend to be the first image that comes to mind. That’s a typical response of a consumer.
Wearing your consumer hat
But as a consumer of goods and services bombarded by countless “buy me” or “use me” messages whenever we are online or out on the road, the appeal of a product and/or service often goes beyond meeting a functional need and is associated with an emotion.