Into the Middle of the World

I would never have known that when I was born in Singapore, Ecuador is directly under my naked bottom on the other side of the world. While there’s no practical reason for that piece of information known as antipodes, it makes for a good opener to this post, right?

Now that you are back after having fun searching for other antipodes of countries you know, let’s get back to Ecuador and the connection I have with this country known as the Republic of the Equator (a literal translation from the Spanish name, República del Ecuador).

What Turns Them On

You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.

Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in?

What’s the Buzz?

The conversation happening on various social media channels is a form of word-of-mouth that cannot be ignored. However, that doesn’t mean that a business needs to have every social media account there is to engage in those conversations.

Take note that there are conversations happening between people offline, which in most cases may carry more weight than online word-of-mouth. So, how does one effectively manage and cultivate meaningful conversations?