I would never have known that when I was born in Singapore, Ecuador is directly under my naked bottom on the other side of the world. While there’s no practical reason for that piece of information known as antipodes, it makes for a good opener to this post, right?
Now that you are back after having fun searching for other antipodes of countries you know, let’s get back to Ecuador and the connection I have with this country known as the Republic of the Equator (a literal translation from the Spanish name, República del Ecuador).
The conversation happening on various social media channels is a form of word-of-mouth that cannot be ignored. However, that doesn’t mean that a business needs to have every social media account there is to engage in those conversations.
Take note that there are conversations happening between people offline, which in most cases may carry more weight than online word-of-mouth. So, how does one effectively manage and cultivate meaningful conversations?
What logo comes to mind when you see the double golden arches (or part of it)?
It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.
Wouldn’t you like a logo as recognizable as McDonald’s? You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business!
For the last few months, I have been loving every moment working at Trader Joe’s as a crew member. Besides the camaraderie of being part of a family of like-minded people, the small but unique selection of food and beverages had me in culinary heaven.
As Valentines Day draws near, Trader Joe’s launched a contest on Instagram calling customers to share which two food they would bring together. While I am not eligible to participate in the contest as a staff member, here’s my top three (unexpected) matches made at TJ’s (styled after the EatLovePun series). Continue reading →
I started drinking coffee in my early teen thanks to my grandmother. Every day she would make the aromatic brew by pouring hot water into a long sock-like cotton filter filled with coffee grounds. Learn about the coffee culture in Singapore.