Your Logo is Just the Tip of an Iceberg

iceberg brand story and logo

What logo comes to mind when you see the double golden arches (or part of it)?

It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.

Inverted McDonald’s sign image from Pop Culture. Billboard image from blogTo.

Wouldn’t you like a logo as recognizable as McDonald’s?  You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business! 

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Unexpected Matches In TJ’s

For the last few months, I have been loving every moment working at Trader Joe’s as a crew member. Besides the camaraderie of being part of a family of like-minded people, the small but unique selection of food and beverages had me in culinary heaven.

As Valentines Day draws near, Trader Joe’s launched a contest on Instagram calling customers to share which two food they would bring together. While I am not eligible to participate in the contest as a staff member, here’s my top three (unexpected) matches made at TJ’s (styled after the EatLovePun series).
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