What Turns Them On

You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.

Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in? Continue reading

INFOGRAPHIC • Inside the Red Cherry

Coffee Belt

My journey with coffee got intimate when I visited Endiro Coffee in Uganda and artistically stained their café walls back in 2015.

Since then, whenever I “brew” a cup of instant coffee I would be reminded of the defective beans used in the soluble powdery mixture of my morning caffeine fix. Continue reading