In 2017, I stepped into a Trader Joe’s for the first time as a friend and I loaded up on some road trip -type food for our 14-day adventure through the country of Mexico.
I was immediately intrigued by how different this grocer is. It goes beyond their highly addictive peanut butter pretzels, colorful hand-drawn signage, and the bell-ringing at the checkout lanes.
There’s something about their staff Trader Joe’s call Crew Members. Besides wearing Hawaiian shirts or colorful tees with hibiscus motif, these people seem genuinely happy to be working there.
“Take a picture of these,” said a fellow crew member after I put up my first two-sided chalkboard sign I drew for a banana tree at Trader Joe’s Oklahoma City.
Looking back, I do appreciate the advice as the side that says “We’re a Happy Bunch” pretty much summarizes my sentiment having been part of this grocery chain.
Here’s a sampling of the various signs I have the privilege of creating by hand; some of which are permanent while others are a figment of my memory (but thankfully captured on camera).
August 2, 2015. 2:55pm. The plane on route to Chicago just pulled out from its gate.
As the familiar landscape of Oklahoma City, a place I call home, shrunk in size and faded in layers of cloud, I settled into my seat with a little bit of nerves and a whole lot of anticipation.
I was on a mission of discovery shortly after ending a full-time career between three companies within a span of twelves years. Here’s a continuation from my earlier reflection.