What’s the Buzz?

The conversation happening on various social media channels is a form of word-of-mouth that cannot be ignored. However, that doesn’t mean that a business needs to have every social media account there is to engage in those conversations.

Take note that there are conversations happening between people offline, which in most cases may carry more weight than online word-of-mouth. So, how does one effectively manage and cultivate meaningful conversations?

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Beyond the Layers

Beyond the Layers of a Coffee Cherry

I started drinking coffee in my early teen thanks to my grandmother. Every day she would make the aromatic brew by pouring hot water into a long sock-like cotton filter filled with coffee grounds. Learn about the coffee culture in Singapore.

Before 2015, my appreciation of coffee stops at my need for a daily dose of caffeine. Visiting Endiro Coffee‘s farmers in Uganda two years ago changed that.  Continue reading