Redesigning a logo, especially one of an established brand similar to McDonalds, Apple, Shell, or MasterCard, is often a necessary move to keep up with the times.
Having worked with a handful of real estate brokers and agents in the past as a graphic designer, the logo redesign of three major players caught my attention.
What logo comes to mind when you see the double golden arches (or part of it)?
It wouldn’t take long for anyone to immediately recognize it as the logo representing Happy Meals and golden fries; a gateway to the promised land of McDonald’s. The fast-food chain even turned their logo upside down in honor of International Women’s Day; a clever twist to their iconic symbol.
Wouldn’t you like a logo as recognizable as McDonald’s? You may say you are not as successful as this global franchise with a similar marketing budget, but the development of a key identity piece like a logo deserves much more time, effort, and money than you feel it needs. Consider this; your logo will be front and center throughout the lifetime of your business!
“We want a happy dog,” said Caito and Volt.
I don’t own a pet shop and the request from Caito and Volt, the owners of a dog sitting company, is for a logo design. If I have a tail, it would be wagging ’cause I do enjoy the process of developing one.
Logos with dog/s are a dime a dozen and they can look very alike at first glance. In the world of logo design (I rather call it branding), the solution needs to go beyond an “attractive” logo.
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