The conversation happening on various social media channels is a form of word-of-mouth that cannot be ignored. However, that doesn’t mean that a business needs to have every social media account there is to engage in those conversations.
Take note that there are conversations happening between people offline, which in most cases may carry more weight than online word-of-mouth. So, how does one effectively manage and cultivate meaningful conversations?
While our nerve-racking encounter with the cops the previous night was still fresh in our minds, we started day #11 with refreshed spirits and headed towards the southern state of Oaxaca (pronounced as wah-HAH-kah).
After an unexpected delay in Texas, we finally crossed Rio Grande and into Mexico on day #6 towards our destination of Guatemala.
The warnings from people about corrupted cops and drug cartels in Mexico linger at the back of our minds as we drove through five Mexican states of Coahuila, San Luis Potosi, Veracruz, Oaxaca, and Chiapas.