When one thinks about a company or business, all things visible (eg. logo, billboard, print advertisement) and tangible (eg. product, store-front) tend to be the first image that comes to mind. That’s a typical response of a consumer.
Wearing your consumer hat
But as a consumer of goods and services bombarded by countless “buy me” or “use me” messages whenever we are online or out on the road, the appeal of a product and/or service often goes beyond meeting a functional need and is associated with an emotion.
You have identified a need in the marketplace and developed a possibly viable solution. You are ready to break off from the pack like an iceberg in search of your own niche.
Assuming you have a memorable and unique brand in your back pocket, is the next step to launch a website, reach out to friends and family to spread the word, and then wait for the dough to roll in? Continue reading
In the heat of the Pokémon Go craze last July, one would think the Poké (pronounced POKE-AY) Bowl was a gimmicky marketing stunt to draw Pokémon trainers to grab them all. But not so… Continue reading